52° LDN | SHOES FIT FOR REAL LIFE
Challenge: To give the online-only retail shoe store 52° LDN, a presence on social channels.
Solution: We created an awareness campaign featuring the new A/W collection to prove that 52° are ‘Shoes fit for real life’. The campaign featured a renowned Interior Designer in Folkstone; Sophie Rowell and focussed on relatability, heroing comfort, style and the shoes effortless, everyday use.
Responsibilities: Creative, Art Direction.
Lifestyle Photography was used across the website and for editorial content as well as on social channels.
Video was created for social content as well as awareness advertising.
Behind the Scenes was created to further tell the story who our talent is and why she embodies 52° LDN and a further look into the days production.