DERMALOGICA UK | #SKINDIVIDUAL

Challenge: To inspire and educate individuals on Dermalogica brand and highlight them as the experts in skin since 1986.
Solution: A multi-channel campaign, #SKINdividual celebrating skin positivity and individuality, featuring Georgia Toffolo and other 'Skinfluencers' to highlight their unique skin stories. The content was used to inspire, educate and drive sales through a targeted media strategy. The content ran across digital, social, in-store as well as POS.
Responsibilities: Creative, Art Direction.

Video content was made for each specific #SKINdividual as well as educational content with a round table style chat featuring all talent plus a skin therapist to give an educated point on skin issues.

View this post on Instagram

Time for another video from our #Skindividual series 💙 . Here, Beauty Editor Amerley Ollennu (@amerleyo) shares her skin story and her experience with reoccuring breakouts throughout her teens and into adulthood. . As an advocate for #SkinPositivity, Amerley expresses the importance of accepting yourself for who you are and loving the skin you’re in ✨ . By sharing real, honest and unfiltered skin stories, we hope to reduce the stigma around acne and celebrate Skin Positivity. Click the link in our bio to watch Amerley’s full film on YouTube 🎥 #AcneAwarenessMonth

A post shared by Dermalogica UK & IRE (@dermalogicauk) on Jun 14, 2019 at 4:06am PDT

Short form video content was created to promote awareness as well as targeted advertising video to drive website traffic and increase sales.

PR / Podcast Outspoken Beauty with Nicola Bonn spoke with our influencer @tofftalks to chat about ‘perfect skin’ and our #SKINdividual campaign.

Photography was used across digital, website, in-store and POS.