HALLMARK | POST PUPPY
Challenge: To launch Hallmark’s Hello You:) app and encourage people to send cards as part of a promotion.
Solution: We filmed a video featuring an adorable Post Puppy, who’d paw-deliver custom cards to peoples’ doors. This generated a huge response, causing Hello You:) to enter the top 25 most downloaded apps within 3 days of launch.
Responsibilities: Art Direction, Design, Puppy Patting.