SACLA'

SACLA' | MAKE IT SING

Challenge: To get shoppers, both new and existing, to choose Sacla’.   
Solution: Combine two rich italian passions, music and food. Our operatic focussed, always-on content strategy spoke to the quality, convenience and expertise of Sacla’, landing the key message ‘Make It Sing’ through inspiring storytelling. For this 360° campaign we created a suite of playful and engaging campaign content for social as well as traditional media to launch new products and a musical activation.
Responsibilities: Creative, Art Direction, Copy, Design.

Photography & Print We turned our imagery into print ads which were featured in Waitrose, Sainsburys and Tesco publications as well as online.

SACLA' - FREE FROM CAMPAIGN

Challenge: To capture a new audience interested in ‘free from’ cooking and introduce them to the new Sacla’ range.
Solution: A multi-channel campaign showcasing the versatility of Sacla’ Free From. We created recipe video content as well as photography and co-created content with free from influencers including recipes and a Facebook Live for increased reach and traction.
Responsibilities: Creative, Art Direction.