Gü | NOW That’s seriously gü
Challenge: Re-ignite and cement Gü as the UK’s #1 Premium Dessert Brand in a sea of dessert copycats.
Solution: We created a bold new Art Direction and an unapologetically indulgent and witty campaign: ‘Now That’s Seriously Gü’, asserting that with serious taste comes serious consequences. We created tongue-in-cheek warnings with mouth-watering visuals to provoke and spark intrigue, reminding buyers that Gü is the original dessert, to be taken seriously. We devised an integrated digital campaign with tactical OOH, launching with Valentine’s Day ads, followed by a paid social push for Pancake Day.
Responsibilities: Creative, Art Direction
Video Content Valentines Day was the perfect day to launch the ‘Now That’s Seriously Gü’ campaign across digital.
Photography for Pancake Day celebrated the new product, Gü Chocolate Velvety Spread.
Photography carried our art direction through further new product developments, including ice cream, a free-from range and new flavours.