KINETIC SUPERANNUATION | GET YOUR SUPER MOVING

Challenge: To create a disruptive cross-channel campaign that’d reinvigorate a subject often perceived as boring and tedious.
Solution: We threw a dynamic colour party – with upbeat music and fresh dancing talent – based on the insight that people move around in the workplace a lot more than they used to.
Responsibilities: Creative, Art Direction, Design.

OOH creative was seen all over Melbourne including digital OOH, tram wraps and billboards.