THE HAPPY EGG CO.
Challenge: To reposition the brand and highlight its core difference from its competitors.
Solution: We created a light-hearted always-on content strategy: ‘A Natural Source of Goodness’ to celebrate the humble Happy Egg and its vitamin D content, we rolled out a bright new Art Direction to celebrate the positive mood extra sunshine can bring. We created engaging content to; inspire, educate and entertain as well as a partnership activation with Park Run UK: ‘Happy Eggs Fuel Happy Legs’ to get our community involved and help them stay active.
Responsibilities: Creative, Art Direction, Design.
We planned reactive content around the Great British Bake-Off to inspire fans whilst watching the show.