VERVE SUPER | ALL ABOUT WOMEN

In 2021, we proudly partnered with the annual feminist festival All About Women, held at the Sydney Opera House to help spread the word about Verve. We created an awareness-driving video to tell our brand story, galvanised with powerful female protagonists, inspired by our fearless members. The video featured at the festival, as well as supportive digital advertising around the Opera House. The campaign reached new audiences and our website traffic grew by 20%.
Responsibilities: Creative, art direction, project management.
With help from the lovely people at The Jacky Winter Group: Michelle Periera & Greta Larkins

VERVE SUPER | WEBSITE

Challenge: Refresh and redesign the existing website and create a clear path for visitors to become Verve members.
Solution: After a deep dive into the pros & cons and customer feedback of the website, it was clear that a complete restructure and re-build was required. We aligned the design and copy with the brand’s new positioning and personality with a focus on best practice and user experience. Helpful pages were developed as well as an empowering way for our community to grow—the ‘learn’ section, which included resources, an online magazine, events, courses and money guides. It was important to us to make the information easy to find and to give visitors a clear path to action. We also wanted to ensure the site was responsive across all devices for a seamless experience. See the website here.
Responsibilities: Creative, art direction, design, project management.
With help from the lovely people at Half Decent