REN

CLEAN TO SKIN / CLEAN TO PLANET: CLEAN BY 2021

Challenge: To redefine REN’s positioning and launch its biggest ever marketing campaign, revamping its strategy and visual identity around the theme of ‘Clean to skin, Clean to planet’.
Solution: Create a visual that was stand out, millenial-minded and ownable to Ren in a sea of sustainable beauty brands - We created a provocative series of digital activations documenting the brand’s journey towards reducing its carbon footprint and becoming zero waste. ‘The Path’, was created as an emblematic way to unify all comms and track the progress on key issues. The Path was featured through internal and external comms, video content, POS across the brand and the PR activations - Surfers Against Sewage X REN Beach clean-ups.
Responsibilities: Creative, Art Direction.

Video content we created with a series, titled #CleanToPlanetHeroes featuring the heroic efforts of individuals in and around London who aligned with RENs ethos.

Social content to raise awareness around the ‘Clean to Planet Heroes’ campaign.

Event Surfers Against Sewage X REN partnership & official launch of beach cleanup’s at West Whittering Beach UK.

REN SKINCARE | REVEAL YOUR PERFECT CANVAS

Challenge: To launch their new product, Perfect Canvas.
Solution: We created a distinct visual concept which heroed the ‘blank canvas’ - the first step to any artwork and contemporary design guidelines which worked seamlessly across video and photography to unite all comms. The campaign ran across multiple touch-points consisting of long and short form video content, photography, in-store and POS.
Responsibilities: Creative, Art Direction, Branding Design.

Campaign photography was used across social, POS and website.

Video long form content was created featuring with Ren’s head of education, David Delport talking to the science of the product as well as interviews with leading Make-Up-Artists, Lucy Halerpin & Kevin Fortune showing the real uses and benefits of the product.